I want to talk about a cool video that I watched on YouTube about Dr. Dre, who created the “Beats by Dre” brand and sold it to Apple for 3 billion dollars. He’s a brilliant music producer and business man who “gets” how the game is played, how the music business is played and how business and life is played.

Learning from Different Industries

I think that there’s a lot to be learned from different industries. In Dr. Dre’s video, he talks about being in the trenches, and in 27 years, he says he hasn’t gone for more than 2 weeks without being in the studio.

I think one of the big mistakes that people make is when they try to stop doing what always works for them and what made them successful. The skill set that made you into a success should never be put aside.


For example: Dre’s dedication to music is to go into the studio. I saw a video where he’s at an awards show and just won an award and tells the interviewer that “after this award, I’m going home and I’m going to the studio”. He also said that “you never know what’s going to hit, you never know what’s going to make it, you never know what’s going to be big”.

For me, it’s been 100% true. Sometimes you work for months on projects that you think that you have the certainty that things are going to be huge and then when you launch it, they bomb completely. It’s interesting to think that people, like Dre, who’s been so successful are always working on the small things. That thought process can really be applied to anything you do.

We’ve all been there as entrepreneurs. We create a project, push hard, it grows and then there’s a decision that needs to be made, “Do we keep pushing it or do we walk away and exit?” It’s important to know that any decision you make, once you release and you lower the pressure, the hustle and the involvement you have in the trenches, there will be a consequence to it. Sales might drop, revenue might slow down.

If you’re in the trenches, you always have a finger on the pull so you know what’s happening or moving. You know how you can adapt to the market or what people want. You can create something that people don’t want now but the people might want in the future like Steve Jobs did with the iPod. There’s no way you can create that stuff if you’re not actively involved in the creative process.

Keep doing the things that make you successful. If you know you’re really good at something, never walk away from it. If you’re going to walk away from it, have a really good plan and watch the numbers like a hawk to avoid any bad surprises.

What are your thoughts? I would love to hear from you! 🙂