You might have read about my story. To make the long story short, I was heading for pro-tennis career. I was recruited by Roger Federer’s tennis coach at the age of 16 and so I went to train at the Swiss Tennis Academy, Swiss Tennis Federation.
I was number one in the country. I’d won the National Championships and I was in the top 15 in European tennis competing against Nadal and Djokovic.
Then, I got injured and that was a big deal for me, because I’ve always had a very competitive mind. I had to switch very quickly from pro-tennis to pro something.
I’ve always been an entrepreneur, so I’ve always wanted to build businesses. I remember selling magazines when I was 8 years old. My parents had a subscription to National Geographic and I would read the articles.
I would summarize my favorite ones, type them up in this old Apple computer, print that and sell it to teachers, schoolmates and classmates. I’ve always had that in me, making money and building businesses and being entrepreneurial. When I transitioned from pro-tennis to pro-business, it was a very quick process.
I didn’t have time to be sad and be sorry for myself, even though I had to do a lot of introspection.
That’s why I would recommend that you play that game too. If you really want to use social media, it’s not enough just to play on Facebook. Play the game and really go all out.
If you really want to crush it on social media, you need to be everywhere.
Remember that everything is free. Facebook, Twitter, Instagram, Tumblr, Snapchat, Vine and LinkedIn are all free. They do have a paid option, but all these platforms are free to use so it would be stupid not to use them.
If you’re using one, commit to using everything.
My point is: you want to play all in. You want to play to dominate that space. Even if you’re an employee, there’s so much stuff you can do for fun.
You can review football teams or you can create a brand online out of your reviews of your favorite fishing competitions. Whatever the topic is, there’s so much stuff you can do. If you really want to be present on social media, go all out and play to dominate.
Don’t play and then come up with the excuse of, “Well, I don’t really have time” because everyone has time to be great on social media. Consistency is key.
If you really want to win in this social media game, you need to play to dominate, which means you need to understand every platform. You need to play on every platform, because every platform is different.
For example, people want to see behind the scenes with Snapchat. You’re never going to post very polished and professional footages on it. Vine is a younger demographic.
Its video loops last for 6 seconds over and over again and you can post some very funny content on that. LinkedIn is a more professional platform. You can use it to post content and articles to basically position yourself as an authority.
Always remember that very platform is different. If you want to win, you need to play to dominate. You need to understand and spend time on all these platforms.