I’m going to start off by talking to you about two stats that I pulled. They really show the reach and the power that social media has.
1st stat: “Did you know that people spend on average 2 hours a day on social media?”
When Facebook came along, people weren’t really sold on it. I was born on 1986 (10 years ago), I was 19 and I remember people saying, “I’ll never be on Facebook. I don’t believe in this Facebook thing” and here we are now, spending enormous amounts of time on social media.
Personally, I spend hours a day on social media just for work. I have to interact with people. Obviously, the younger generation spends more time than the older generation.
I remember having a conversation with some adult friends and some grandparents who said, “This whole computer thing, this whole social media thing is a fluke. It will never really connect generations”. That was the topic 10 years ago, but look at where we are now.
Who’s actually spending time on social media, who’s actually interacting the most? It started off with teens and now it’s really the baby boomers. That’s how it has evolved.
I think that that stat in itself should be enough to make you realize that you need to be on social media because people’s attention is on it. Maybe you don’t believe on Snapchat, Instagram or Facebook, but history has really shown that technology is so fast that new platforms are coming up all the time.
It’s fascinating to see the evolution between a generation that said they will never touch social media and now, they’re spending more time on it than the younger generation.
The second stat I wanted to pull out was Instagram. Instagram grew 50% in the last 9 months and is now bigger than Twitter. Let’s take a step back, because I remember signing up for Twitter in 2007.
What was really interesting about Twitter is the fact that at the beginning, no one really believed in it. I remember people making fun of it saying, “Oh, what am I going to post on Twitter, like, oh I just had a salad?”
I remember people posting pictures of food, interacting with the platform, but a lot of people were making fun of that.
Let’s fast forward to 2015. Twitter was the cause of Arab Spring, of dictators completely losing control of their country that they have been controlling for decades just because this platform was the tool that people used to communicate.
That’s the power that Twitter has.
Now, what’s interesting is this new platform called Instagram. I’m sure you’ve seen it or you have an account. Instagram grew 50% in the last 9 months and has now more users than Twitter with over 300 million users.
Snapchat is another one. Everyone was making fun of Snapchat about 2 years ago saying that, “Oh, it’s just for high school kids” or for younger teens who are texting each other.
Now, it’s the biggest growing platform in social media.
It’s funny how platforms evolve and mature. It really fascinates me to see the speed of growth of these new platforms and those are the two stats I wanted to share as we get into this first episode.