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You need to use live videos. If you go to my website, you’ll see that we’re shooting and recording using Periscope. By using a live video, I can ask questions, people can ask me questions and I can reply. I think live video is probably one of the biggest game changers in modern history in terms of marketing because everyone can broadcast.

I remember when we were doing live video seminars in 2007, we were using a service called Livestream and Ustream. It was $200 a month and that was the cheapest plan. It was $2,500 a year for broadcasting. Now, you can do it for free and also have the interaction.

You want to use live video, because it’s amazing for building relationships, being able to connect with audiences and answering questions. It’s something that is very easy to do so take advantage of it because it’s free.

Try using Periscope, Meerkat and Facebook. Periscope came out last March. Meerkat came out a couple of weeks before Periscope and Facebook is coming out with this huge thing that’s going to take over the market with live video and is called Facebook Mentions. It will come out in mid-August but for now, it’s only available for celebrities but by the time you watch this, maybe it will be available for everyone.

I have a video on my blog that talks about Periscope and how to use Periscope for business so go and check that out.

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