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You need to let your personality shine. Whenever you’re publishing something, talking with a prospect, making a video or doing marketing, you really want to be yourself. You don’t want to emulate someone else.

When people see my show, they’ll be saying, “Wow, I really want to do this show every day” or “every week”. Do it if it works you. Doing 4 shows a week works for me, because I love creating content so I can jam all day. For some people, they find this to be difficult.

You need to find what’s right for you. Maybe doing a 15 minute video a week is enough for you. Take a look at my previous episode, Coach’s Corner episode 4. That episode is exactly a 15 minute video on how you can repurpose that content to really dominate in social media.

Let your personality shine and don’t try to be someone that you’re not, be yourself. I know it’s very cliché but the truth is: I would rather turn away a client by being myself than get a client that makes me uncomfortable. You need to reach a stage where you’re comfortable with yourself, where you can really do these shows, act kind of crazy and be fine with it. You’ll attract the right people when you actually let your personality shine.

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