From podcast to text
Once you have the video and the audio, you then turn them into text. This will allow you to hit another demographic. Some people love to watch videos, some to listen to podcasts and some to read. People who love to read sometimes don’t want to watch YouTube videos and some of them are not visual. This is why you need to have text.
How can you do that? By simply making an account on a site like upwork.com and getting a transcriber. He or she will cost approximately 15, 30 or $40 at most per audio hour. If you don’t want to use this method, you can also get a transcriber by interns in your area or by getting someone from your company who is proficient at text to do it. You’ll just have to get them the audio and they will get that transcribed as soon as possible.
Having the audio turned out into text will allow you to post it on different platforms. Depending on the theme of the show, you can also create an eBook that can be 20, 30, 40 or 50 pages long. You can bundle that up as a free report, then give it away on the blog. This is how we do it on matthiasmazur.com. If you’re doing a 10 to 15 minute video, get that transcribed and you basically have an eBook.
Depending on the business you’re in, you might want to call this a free report, a white paper, or a resource guide, but the bottom line is that you need to have something in written format. You need to have that nicely edited and formatted in a very professional way. Don’t use raw text, because people don’t read that. Instead of it, just attach some nice pictures, along with some nice colors and at the end it will certainly look good. When you’ll finish it, my recommendation is to give it away on your blog in exchange for people’s email address.
Collecting e-mail addresses allows you to remarket, to build an audience, to deliver value and also offer products that will generate money.
If you already have an audience, just send your white paper out for free. It will be an amazing experience for people to be able to receive a 20, 30 or 50 page eBook for free about a specific theme, because it builds tremendous good will. Another trick you can do is that you can actually reach out to other blogs and offer that for free in exchange for a mention on their posts.
You can offer that as an eBook or as a long article with your name at the end of it. You can reach out and get new audiences based on that one video. It doesn’t stop there, because that’s when this whole circle goes viral.
It’s very important to use numbers in your theme or title, because if you chose the title like “7 ways to lose weight”, every way, you have 7 ways that you gave for free during the video. Each of those 7 tips can then be repurposed into a specific article or a full e-Book.
A few years ago, we came out with a thing that we call “slicing”. It’s basically taking a big bulk of text and slicing it.
If you have the “7 ways to lose weight” or the“12 strategies to improve customer retention”, every one of those ways and every strategy is a standalone article. Instead of having one eBook, you also have specific mini clips or mini articles.
If you have a 10 to 15 minute video and you cover 5 or 7 things, you have 2 to 3 minutes about every way and every strategy, which will convert in an article of 400 to 600 words. If you’re doing a long recording, you have anywhere between 30 to 40 pages of raw text and 5 to 6 pages per theme that you cover. Once you have that chopped up using “the slicing system”, you can publish those mini articles onto your blog, Facebook, Medium, Twitter and on Tumblr.
My blog, Facebook, Medium, Tumblr and LinkedIn are 5 places where we publish the written content that we have. If you check out what we do with my brand, matthiasmazur.com, you’ll see every article is on those 5 platforms.
Let’s figure the example of “7 ways to lose weight”. Let’s say tip number 1 would be to “stop eating chocolate”. Tip number 2 is “exercise twice for 20 minutes every week”. Tip number 3 would be “the 3 foods not eat” by listing 3 kinds of foods.
Every strategy is different, but every strategy is also a standalone article that you will publish everywhere. If you want to be everywhere, if you want to dominate your market and if you really want to have the top of mind awareness, your stuff needs to be EVERYWHERE. It’s really maximizing the content that you already have. All this content comes up from a single video. Video gets turned into an audio, then it gets turned into an article, then it gets turned into an eBook or a white paper, then that gets chopped into articles and since we’re talking about chopping things up with “the slicing system”, you’ll also want to chop your main video up.
You’ll need to structure it in a way like the way we do it. Every strategy is chopped up into mini clips that we post on YouTube, my blog and other social media platforms. Think of it as creating a big video, chopping things up and delivering them in different formats. We now have video, audio, white paper, articles and blog posts.
You can publish that on your blog. You can also post that on Twitter, Medium and Tumblr. Those are already 3 different blog platforms. If we are to add Linkedin, we would already have 4 platforms that you can post to without even having your own blog.