As we all know, people spend a lot of time by interacting through social media. The fact that every single social platform is growing bigger and bigger every day isn’t a secret anymore, so let’s have a look at some interesting stats about the dynamic rhythm that describes today’s society in terms of online communication.
Stat#1: Facebook has 1.4 billion users
Facebook’s huge “population” exceeds 1.4 billion users at the moment. These people represent 48% of all internet users in the world. Almost half the world’s online population is active on Facebook, and by the time that you’ve read this article, it grew over 50%.
A really interesting article that I read a year ago said that Facebook is working with Google to deploy drones that would hover over areas in the world that don’t have WiFi. Their goal is to give online access to everyone in the world.
What does that stat tell us? If you’re not on Facebook, you’re basically invisible. If you’re reading this article in a country that has broadband internet and you and your business is not on Facebook, you’re basically nowhere.
Stat #2: 75% of Facebook revenue comes from mobile
A lot of people think that the desktop is the best way to convert leads into sales. Basing from experience, we get higher conversions from desktop advertising. If you’re doing ads on Facebook, you need to split those two platforms. You basically want to advertise and have one campaign that runs on desktop and one campaign that runs on mobile, because people’s behaviors are completely different.
Most products are sold better on desktop and some are sold essentially on mobile, but mobile is Facebook’s highest revenue. When you create a new campaign on Facebook, it actually includes mobile in the targeting. Why wouldn’t they? When you create a new campaign, by default, Facebook is going to include the mobile function, because they know that there’s more exposure, so that means there’s more clicks. Even if it’s less targeted clicks for you, Facebook makes more money.
You need to split campaigns between desktop and mobile, because mobile behavior is very different to desktop behavior. Think about that: 75% of Facebook revenue comes from mobile advertising. I’m willing to bet a lot of money and income that the big percentage of that 75% comes from small advertisers who don’t know that advertising behavior and consumer behavior is different on mobile than it is on desktop.
You definitely don’t want to be one of those people who put everything in one campaign by activating it on Facebook with the right hand side on desktop and mobile. You’ll want to SPLIT it. Facebook is making money off people who aren’t aware of that.
The average advertiser just puts together a campaign, because maybe they saw a show like Brand Up talking about Facebook advertising, so they said, “Okay, cool. I need to use Facebook, so I’m going to advertise on it”. More and more people use their phones and everyone is transitioning away from computers to mobile. This is the most important thing that you have to consider when thinking about online Advertising.
Stat #3: 88% of Twitter users are on mobile
You can say that almost 90% of Twitter users are on mobile. These two stats alone show that there’s so much potential that’s already happening now on mobile that you need to have your website optimized for it. If your site isn’t optimized for mobile or if your presence online isn’t optimized, you’re just wasting, throwing and leaving money on the table.
If you’re a small business owner now and your team, your tech or your developer hasn’t optimized your site for mobile, call him up and say, “Hey, we need to be on mobile”. You need to optimize everything for it in order to BOOST your notoriety between your main audiences.