I appreciate the messages and the inboxes on Facebook and the tweets, but I really would love it if you could reach out to me and say “hey, I actually implemented what you said” because that would be amazing to me.
The action steps that I have are very simple. Get your own domain or get your own identities online. For example, you can use Facebook.com/yourcompany, yourcompany.com or twitter.com/yourcompany. I would say that the number one thing you need to do is to have your name as the name of your brand, because your name is going to stay the same. Your company might change, but your name is going to stay the same.
You want to have Facebook.com/yourname and you want to have that across everything. You want to have /yourname on Twitter, Instagram, Snapchat, Pinterest, Twitter, Facebook, Vine, YouTube, LinkedIn and Tumblr. You want to go through all the social media platforms and just get your name on them.