Strategy #12: Mobile Optimization.
Your site needs to be mobile. I saw a mind blowing stat: the Small Business Association said that over 50% of small businesses don’t have a website that’s mobile optimized and Twitter said a few weeks ago that 88% of Twitter users use Twitter on their phones. Half of small businesses don’t have a presence and only use a website that’s not mobile optimized. I personally don’t even spend a minute on a website that’s not mobile optimized.
If you have a local store, you need to have an optimized website for mobile, because no one else is doing it and half of your competition is not doing it. I believe that the stats are much higher, that people don’t have a website that’s optimized for mobile. This is a huge opportunity for you and you need to take the time to do it. This is 2015 and if you’re not doing it now, you’ll have to do it in 2 years’ time anyway. If you do this in the next 2 years, it’s stupid, because you have already lost 2 years when you should have done this years ago. Your site NEEDS to be mobile optimized.