Brand Up

Brand Up

In this episode, Matthias talks about the best 10 techniques to BOOST your BRAND ONLINE.

  • How Much Should You Sell On Social Media 3-5

    Strategy #4: Selling less than 10% of the time You need to understand that social media is NOT for selling. Social media is for connecting with people or the audience. It is for creating and giving more exposure to your brand. It’s very frustrating for me when I see brands pushing products all the time ...

  • What Customers Want With Your Brand Online 3-4

    Strategy #3: Engaging #3 is engaging. If you have a store at the moment and you have people posting, liking or commenting on your page, you need to start engaging with them. Until social networks came along, the way companies would communicate would be through press releases, TV advertising or print advertising. It was a ...

  • How to Find Customers Online 3-3

    Strategy #2: Know where your audience is #2 is, knowing where your audience is. If you’re already in business or if you have a brick and mortar business, you need to understand what type of clients do business with you and what type of clients actually buy from you. When we board clients, we ask ...

  • Owning your brand 3-2

    #1 is, owning your brand and you need to own your brand. You need to do everything you can to seize the properties that are available online with your name. Let’s say your name is John Smith, you need to own johnsmith.com and johnsmith.org. You also need to own John Smith on Facebook like facebook.com/johnsmith ...

  • Using Live Video Streaming To Boost Your Business 3-11

    Strategy #10: Live Video You need to do live videos and you can use platforms like Periscope, Meerkat and Facebook. Facebook just came out with a huge boom in the market with Facebook Mentions where you can stream videos or do live videos from your phone. You will have a huge level of connection with ...

  • Boost Sales With This Recognition Trick 3-12

    Strategy #11: Rewarding Loyal Customers Everyone loves some sort of recognition. Everyone wants to be a bit famous and even though very few people admit it, the truth is: everyone likes to be recognized. There’s a lot of power in putting together a “customer of the week” program. If you have a big business and ...

  • Book Of The Week – Management Book Of The Week - Management

    Book of the week This is a book from one of the legendary CEO’s on modern business. The book is called “Winning” by Jack Welch. I don’t have any dates here but I think I read it 6-7 years ago. Jack Welch was the CEO of General Electric. He knew how to win during his 40 year ...

  • Action Steps to Dominate Social Media Action Steps to Dominate Social Media

    Action Steps I appreciate the messages and the inboxes on Facebook and the tweets, but I really would love it if you could reach out to me and say “hey, I actually implemented what you said” because that would be amazing to me. The action steps that I have are very simple. Get your own domain or ...

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