Brand Up

Brand Up

In this episode, Matthias talks about the best 10 techniques to BOOST your BRAND ONLINE.

  • Using all social media platforms? 10

    You need to adopt platforms early. Obviously, we can’t go back in time, but you want to be a first mover. You want to adopt platforms as early as possible. I haven’t moved fast enough on some platforms, but on others I literally signed up in the first few days. There are other platforms where ...

  • Branding book of the week 12

    If you’re following the news, it’s difficult not to know what’s going on with the elections in the US, especially with this guy called Donald Trump. I saw Donald Trump speak in London. I think it was 2 or 3 years ago and he had a key note speech for about 45 minutes. I read ...

  • Where to Publish Your Audio Content Where to Publish Your Audio Content

    From video to podcast Video is only the first step, but it’s always important to start with it, because once you have it, you can turn it into an audio podcast. The whole system that we have is really repurposing content and once you have a video, you can just pull the audio from it. If you ...

  • BEST video to BOOST your brand 11

    If you don’t use video, you should start doing it now. I love the ghetto videos and TMZ style videos. I love the videos where you just take your camera out while you’re walking around and just shooting everything. People think that you need to be perfect and polished. They think that you have to ...

  • #1 way to get massive credibility 9

    You need to be a publisher of something. You need to become your own media company, because the truth is, you create authority by publishing. You can be the biggest expert in neuroscience, but if you haven’t published anything, no one knows you. People who publish the most have the highest perceived authority in the ...

  • Building an audience online 8

    Putting out content will get people to talk about you. This is the key is having millions of views online. Facebook or YouTube is great, but you need to find a way to monetize it. You need to make money, because you need to pay your bills. The best way to do it is to ...

  • Should you brand your name? 7

    People buy YOU. I really believe that before buying any product, people buy YOU. People will research you. I saw a statistic that says “56% of restaurant choices are impacted by reviews online”. Think about that: half the decisions of where you want to eat are not based on the food, pictures and locations. They ...

  • Better to brand YOU or your product? 6

    You have to understand that YOU are the product. The reason why I say this is because products and things come and go. One thing that’s consistent and constant is YOU. For example, “besthealthadvise.com” is your branding site. If your name is John Taylor, “John Taylor” would be the brand name to use because he ...

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